Relative news clicks
factor.formula
Among them, RelativeNewsClicks_i,t represents the relative news clicks of stock i at time t; NewsClicks_i,t represents the news clicks of stock i at time t; ∑NewsClicks_j,t represents the sum of news clicks of all stocks at time t.
This formula calculates the relative news click volume of a specific stock at a specific point in time. Specifically, the numerator represents the news click volume of the stock at a specific point in time, while the denominator represents the sum of the news click volume of all stocks at that point in time. By dividing the numerator by the denominator, we can get the relative news click volume share of the stock at a specific point in time.
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Relative news click volume of stock i at time t
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Number of news clicks on stock i at time t
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The sum of news clicks for all stocks at time t
factor.explanation
The relative news clicks factor is a quantitative indicator to measure the external attention of investors to individual stocks. This factor calculates the proportion of news clicks of a specific stock to the overall market news clicks, aiming to capture the relative attention of the market to individual stocks. When a stock's news exposure is significantly higher than that of other stocks, its relative news clicks will increase. However, empirical studies have shown that excessive relative news clicks may be associated with a negative correlation with the stock's future short-term returns. This may be due to the following two mechanisms: one is excessive attention, high clicks may reflect the market's excessive hype about the stock, and when the market returns to rationality, the stock price may face a correction; the other is overheated sentiment, excessive attention may also attract a large amount of speculative funds, causing the stock price to rise too fast in the short term, followed by a value return. Therefore, the relative news clicks factor can be used as a reverse indicator to help investors identify stocks that may face a short-term correction.